Everything a pre-TGE project needs to launch with confidence. Here's exactly what you get — illustrated with a real example.
22-criteria scoring across tokenomics, launch mechanics, team transparency, market viability, and community. Red flag analysis with severity ratings.
INCLUDEDExactly what's weak in your tokenomics and launch plan, ranked by impact. Actionable steps to fix each gap before TGE.
INCLUDEDYour unique narrative, key messaging pillars, target audience segments, and competitive differentiation — ready for your marketing team.
INCLUDEDPre-written pitch emails for 10 relevant web3 podcasts, with tailored talking points and narrative arcs for each show.
INCLUDEDDay-by-day content calendar for X/Twitter with post templates, engagement tactics, and milestone announcements.
INCLUDEDTwo 60-minute strategy calls with our Founder to review your launch plan, tokenomics, and go-to-market strategy in depth.
INCLUDEDAmbitious vertically-integrated RWA platform with $21.8M raised and real institutional clients. But two devastating hacks in 21 days ($8.685M lost pre-TGE), 86% undisclosed tokenomics, and zero published vesting schedules place this firmly in critical risk territory.
Impact: Investors cannot assess dilution risk, insider concentration, or sell pressure post-TGE.
Fix: Publish a complete allocation table showing all categories (team, investors, ecosystem, treasury, community) with percentage breakdowns and vesting schedules. Consider a third-party tokenomics audit from a firm like Nomiks to add credibility. Do this BEFORE any public marketing push.
Impact: Severe trust deficit. Investors question protocol security competence.
Fix: Commission new audits from TWO independent top-tier firms (not the same firm that missed it). Publish a detailed post-mortem for both incidents. Implement a bug bounty program ($250K+). Consider insurance protocol integration (Nexus Mutual, InsurAce).
Host: Neil Sisson · Audience: 4M+ views, DePIN/infrastructure founders
Why this show: RWA infrastructure overlaps with DePIN's "real world meets blockchain" narrative. Neil's audience includes institutional crypto investors.
Angle: "How Zoth is building the plumbing for institutional fixed income on-chain — and what happened when hackers tested it twice."
Day 1: Announcement thread — what you're building and why it matters (pin this)
Day 2: Team introduction — who's behind the project, their backgrounds, why they're qualified
Day 3: Problem statement thread — the specific pain you're solving, with data
Days 4-7: Technical deep-dives on key features, each as a standalone thread
Neil has been launching tokens as CMO for projects since the ICO era, built DePIN Coffee Hour from zero to 4M views in under a year, and has 9+ years in Web3 marketing and strategy. Your strategy calls are your chance to get direct, candid advice from someone who's seen every market cycle — and who's reviewed your Token Verdict report in detail.
Stop guessing. Get a complete, independent assessment and launch strategy for your token.
Or start with the free scorecard · Questions? Email us
We're not a marketing agency. We don't sell you hype. We give you an honest, structured assessment of where your token launch stands — and exactly what to fix. Our AI does the heavy research; our humans do the strategic thinking. The result is faster, cheaper, and more thorough than any agency retainer.
$2,495 vs $50,000+. A typical web3 marketing agency charges $10K-50K/month. Our Launch Kit gives you the most critical deliverables — independent assessment, gap analysis, media strategy, and a strategy call — for a fraction of the cost, in days not months.